BigAtom Case Study: Rare Rabbit

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Case Study: Rare Rabbit

Improved ROAS by 36% via Catalog Ad Automation

+36%
ROAS Lift
25%
Spend Saved
8k+
SKUs
Partner Testimonial

“BigAtom’s performance and creative automation played a key role in scaling Rare Rabbit’s online growth… A must-have tool for any fashion apparel brand looking to scale efficiently.”

RR
Rare Rabbit
E-commerce Head
The Challenges

Lack of Actionable Insights

Nearly 60% of total spend was in catalog ads. Managing 8,000+ products across 20+ categories made SKU-level insights impossible.

Drop in ROAS

Continued spending beyond “optimal thresholds” led to diminishing returns, resulting in a noticeable drop in ROAS during scaling attempts.

Broken Size Inventory

Ad platforms continued spending on products even when core sizes were out of stock, leading to low conversion rates.

Creative Fatigue

The team was unable to refresh catalog creatives manually at scale, limiting their ability to keep ads engaging and stand out effectively.

01
Actionable Insights

Gain actionable insights at the individual product level to maximize ROAS. BigAtom pulls data across your tech stack to let you slice performance at the SKU level.

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