Scaling Catalog Ads The Aza Fashions x BigAtom Growth Story
How BigAtom helped Aza Fashions gain product-level visibility across 250K+ SKUs, eliminate budget leakage, and scale confidently across Meta, Google, Snapchat & TikTok.
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Critical Scaling Obstacles
Managing 250K+ SKUs across multiple channels exposed three compounding challenges that blocked profitable growth.
Zero Visibility
Managing 250K+ items manually led to zero clarity on product-level ROAS and Page Views — making it impossible to know which SKUs were truly driving growth.
40% Budget Drain
Over-spending on low-potential products due to lack of real-time performance data was silently draining nearly 40% of the ad budget with no returns.
Scaling Efficiency Loss
Inability to scale total spend without seeing a drastic drop in blended ROAS — compounded by non-visibility of “Assist Products” that drive traffic but trigger conversions elsewhere.