Background
About the Brand
The brand is a prominent player in India’s luxury fashion market, catering to men, women, and children. They offer a curated selection of coveted designer clothing through a robust online platform and 6 physical stores in Delhi and Mumbai.
Objective
To develop a product-led growth strategy to scale Meta and Google ads efficiently with the help of BigAtom’s Product Performance Management solutions and features.
Results Achieved
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- 40% higher ROAS from Hero Products as compared to generic catalog ads across Meta and Google.
- 26% higher ROAS from High Potential Products as compared to other products.
- 19% Ad spends saved from getting wasted on poor-performing products.
