Improved ROAS by 36%
via Catalog Ad Automation
+36%
ROAS Lift
25%
Spend Saved
8k+
SKUs
“BigAtom’s performance and creative automation played a key role in scaling Rare Rabbit’s online growth… A must-have tool for any fashion apparel brand looking to scale efficiently.”
RR
Rare Rabbit
E-commerce Head
01
Lack of Actionable Insights
Nearly 60% of total spend was in catalog ads. Managing 8,000+ products across 20+ categories made SKU-level insights impossible.
02
Drop in ROAS
Continued spending beyond “optimal thresholds” led to diminishing returns, resulting in a noticeable drop in ROAS during scaling attempts.
03
Broken Size Inventory
Ad platforms continued spending on products even when core sizes were out of stock, leading to low conversion rates.
04
Creative Fatigue
The team was unable to refresh catalog creatives manually at scale. This limited their ability to keep ads engaging and stand out effectively in a highly competitive environment.
Actionable Insights
Gain actionable insights at the individual product level to maximize ROAS and eliminate wastage. Configure rules across specific categories or the entire brand. BigAtom pulls data across your entire tech stack to let you slice performance at the SKU level.
Get insights at:
Category
Sub-Category
Price Range
Discounts
Color Palette
Variant Size
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Stop-Loss Automation
Every product follows a performance curve influenced by trends and seasonality. BigAtom identifies the exact “optimal spend” per product to maximize ROAS.
Efficiency Monitoring
We prevent the drop-off where a product yielding 5x ROAS falls to 2x as spend scales unchecked.
Custom Rules
Configure specific automation rules for categories or your entire storefront.
Measure Spends Saved
BigAtom helps you measure exactly how much budget was saved by cutting poor performance.
Broken Inventory Automation
Broken inventory can drain nearly 8% of total ad spend for e-commerce brands.
Core Size Identification
We auto-identify revenue-driving variants.
Smart Pausing
Ads pause if core sizes go out of stock.
Instant Re-Inclusion
Ads automatically resume on replenishment.
Creative Automation
Make catalog ads stand out without triggering “re-learning” phases.
Dynamic Backgrounds
Prevent creative fatigue with automated background rotation.
Social Proof
Include real-time pricing, ratings, and reviews to build confidence.
Multi-Shot Displays
Showcase multiple angles within a single ad unit.
What they always say about us
“The team has repeatedly exceeded ROI expectations across digital marketing channels for us. Their technology-first approach to marketing sync very well with the increasingly complex marketing algorithms and has helped the business grow multi-fold in a very short time.”
Sourabh Bansal
Head of E-commerce, Aurelia
“Our order volume and revenue has both doubled. By focusing on our best-selling products and eliminating non-performers, we not only enhanced our website’s performance but also maximized our ad spend efficiency.”
Bhavana Singh
VP, Bombay Shirt Company
“Great team that has played a crucial role in our domestic and international growth. They offer invaluable advice on compliance, audience understanding, and market strategies. We are thankful for their support and look forward to achieving bigger milestones together soon.”
Udita Bansal
Founder, trueBrowns
“Our association with the team is invaluable to us. What Mulmul stands for today in the online space has a lot to do with this association.”
Harsh Hari Modi
Founder, Mulmul
“The best feature that has helped us in performance marketing so far is the Product Analytics section in the BigAtom platform. It provides valuable insights into non-hype sales and products sold in the non-hype category, allowing us to measure our ad spending’s effectiveness.”
Kanak Karala
Senior Executive, Veg Non Veg
“Their structured approach with categories, creatives, and easy ad linking has made running ads simpler and more effective. The platform’s insights have been valuable in improving brand visibility, surpassing Facebook’s capabilities in this aspect.”
Karan Agrawal
Founder, The Tassle Life