CASE STUDY
Scaling Catalog Ads The Pepe Jeans x BigAtom Growth Story
How BigAtom enabled Pepe Jeans to transition from campaign-level optimization to SKU-level automation, unlocking 11% ROAS growth while scaling catalog ads.
Efficiency Lift
11%
Increase in ROAS
Scale Index
16%
Catalog Revenue Share
Challenges in Scaling Outcome
Growth was constrained by these three critical bottlenecks identified during the optimization phase.
Discount Dependency
Scaling was previously tethered to heavy discounting, making profitability unstable as volumes grew across platforms.
Lack of SKU Control
Limited visibility into product-level performance prevented shifting spend to high-potential items dynamically.
Inventory Inefficiency
Inability to sync live inventory led to wasted spend on out-of-stock or low-size-run products in active campaigns.