BigAtom Case Study: Rare Rabbit
Case Study: Rare Rabbit

Improved ROAS by 36% via Catalog Ad Automation

+36%
ROAS Lift
25%
Spend Saved
8k+
SKUs
Partner Testimonial

“BigAtom’s performance and creative automation played a key role in scaling Rare Rabbit’s online growth… A must-have tool for any fashion apparel brand looking to scale efficiently.”

RR
Rare Rabbit
E-commerce Head
The Challenges

Lack of Actionable Insights

Nearly 60% of total spend was in catalog ads. SKU-level insights were nearly impossible to track manually.

Drop in ROAS

Continued spending beyond “optimal thresholds” led to diminishing returns during scaling attempts.

Broken Size Inventory

Ads continued spending even when core sizes were out of stock, draining efficiency.

Creative Fatigue

Difficulty in refreshing catalog creatives at scale limited stand-out potential in competitive feeds.

01
Actionable Insights

Gain actionable insights at the individual product level to maximize ROAS and eliminate wastage. BigAtom pulls data across your entire tech stack to let you slice performance at the SKU level.

Get insights at:

Category
Sub-Category
Price Range
Discounts
Color Palette
Variant Size
02

Stop-Loss Automation

BigAtom identifies the exact “optimal spend” per product to maximize ROAS and minimize wasted budget.

Efficiency Monitoring

Prevent the drop-off where 5x ROAS falls as spend scales unchecked.

Custom Rules

Configure automation rules for categories or your entire store.

Measure Spends Saved

Track exactly how much budget was saved by cutting poor performance.

03

Broken Inventory Automation

Automatically filter your catalog to promote products with high conversion potential.

Core Size Identification

Revenue-driving variants identified automatically.

Smart Pausing

Ads pause if core sizes drop out of stock.

Instant Re-Inclusion

Ads resume immediately upon replenishment.

Visual
04

Creative Automation

Make catalog ads stand out without triggering “re-learning” phases.

Dynamic Backgrounds

Prevent creative fatigue with automated background rotation.

Social Proof

Include real-time pricing, ratings, and reviews to build confidence.

Multi-Shot Displays

Showcase multiple angles within a single ad unit.

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