Scaling Catalog Ads The Vero Moda x BigAtom Growth Story
How BigAtom enabled Vero Moda to transition from discount-dependent growth to SKU-level automation, reducing wasted ad spends and unlocking profitable scale across Meta & Google.
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Challenges in Scaling Outcome
Growth was constrained by these three critical bottlenecks identified during the optimization phase.
Discount Dependency
Scaling was tethered to heavy discounting at ~45% average depth, making profitability unstable as volumes grew across Meta and Google.
Lack of SKU Control
Limited visibility into product-level performance prevented shifting spend to high-margin, high-converting items dynamically across the 30k+ SKU catalog.
Inventory Inefficiency
Inability to sync live variant-level inventory led to wasted spend on products missing core sizes or colors — technically in stock, but commercially ineffective.