Features
Your #1 Product Performance Management Platform
BigAtom is a SaaS Product Performance Management (PPM) tool enabling e-commerce brands to scale their paid advertising profitably, using product performance intelligence and more.
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A Scalable Product Performance Management Platform For Enterprises
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5M+
Catalog size Managed
$100Mn+
Ad Spends Managed and Distributed
1.5x
Better ROAS with BigAtom Smart Ads v/s Normal Ads
350+
Happy clients worldwide and still counting
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Smart Product Sets
Go beyond Generic Ads. Craft hyper-targeted catalog ads generating 1.5x higher ROI using BigAtom's Smart Product Sets feature.
Targeted Growth: Leverage BigAtom's Smart Product Sets to segment your product catalog based on real-time data. Create niche groups like "Hidden Gems" and "Hero Products" for targeted advertising.
360 Degree View: Our platform seamlessly integrates with your e-commerce store, website analytics, and ad platforms (Meta, Google Ads) for a unified view of product performance.
Focus on High-Potential SKUs: For Example - You can create a Smart Product Set with filters like ROAS > 3x, Ad Spend < $100 (last 7 days), and Product Category = Shirts. This targets high-performing shirts with low ad spend, maximizing your ROAS.
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Stop Loss Automation
Eliminate wasted ad spend on underperforming products with automated exclusion.
Auto-remove low performers: Save up to 30% of your ad budget by automatically excluding products based on the performance benchmarks you set.
Set smart exclusion rules: Define criteria like low conversion rates or ROAS to automatically exclude losing products from your catalog-linked ads.
Focus on winners: For instance, create a Stop Loss Rule that automatically excludes products with a Conversion Rate below 1% or ROAS under 1x. This focuses your ad spend on profitable products thereby maximizing ROAS.
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Dynamic Overlays
Get the most out of your product catalog with our feed optimization tools.
Grab Attention Instantly: Customize your catalog ads with eye-catching overlays that highlight key product details like name, price, category, and brand logo.
Personalized at Scale: Apply targeted overlays to specific product sets. Showcase a "NEW10" coupon code on new arrivals, for example.
Bulk Customization Made Easy: Stop editing manually. BigAtom's Dynamic Overlays let you personalize entire range of products in a catalog ad in minutes, saving you valuable time and resources.
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Product Title Builder
Infuse your product titles with key product details, making them stand out and resonate with high-intent shoppers across various platforms.
Title Optimization for Improved Discoverability: Our Product Title Builder empowers you to bulk-optimize titles for Google Performance Max campaigns and other ad platforms. This ensures better ad visibility, driving more traffic and sales on your e-commerce website.
Pre-Built Templates: Choose from pre-defined templates that follow Google's taxonomy for product titles, ensuring key product information is included for optimal visibility.
Customizable Templates: Build your own custom title templates to incorporate your brand voice and highlight key selling points in your product titles.
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Seamless integrations with
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Hear it from our customers
"The team has repeatedly exceeded ROI expectations across digital marketing channels for us. Their technology-first approach to marketing sync very well with the increasingly complex marketing algorithms and has helped the business grow multi-fold in a very short time.”
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Sourabh Bansal
Head of E-commerce, Aurelia
“Our order volume and revenue has both doubled. By focusing on our best-selling products and eliminating non-performers, we not only enhanced our website's performance but also maximized our ad spend efficiency."
Bhavana Singh
VP, Branding and Communication, Bombay Shirt Company
“Great team that has played a crucial role in our domestic and international growth. They offer invaluable advice on compliance, audience understanding, and market strategies. We are thankful for their support and look forward to achieving bigger milestones together soon.”
Udita Bansal
Founder, trueBrowns
“Our association with the team is invaluable to us. What Mulmul stands for today in the online space has a lot to do with this association.”
Harsh Hari Modi
Founder, Mulmul
“The best feature that has helped us in performance marketing so far is the Product Analytics section in the BigAtom platform. It provides valuable insights into non-hype sales and products sold in the non-hype category, allowing us to measure our ad spending's effectiveness."
Kanak Karala
Senior Executive, Veg Non Veg
“Their structured approach with categories, creatives, and easy ad linking has made running ads simpler and more effective. The platform's insights have been valuable in improving brand
visibility, surpassing Facebook's capabilities in this aspect."
visibility, surpassing Facebook's capabilities in this aspect."
Karan Agrawal
Founder, The Tassle Life
Ready to start focusing on the right products for targeted growth?
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